Governments need to be effective communicators too… especially if their target audiences are in foreign lands. They seek to woo foreign publics on various matters like social causes, for investment purposes and for economic promotions.
When experience in all those segments is coupled with an understanding of the new complexities of making public policy and managing political risk, the result is superior representation of governmental interests.

Grey Cell provides to its government clients an array of impeccable services, which help them find both voice and support amongst the local audiences. We develop customized strategies and phase them out so that such clients quickly navigate from Audience Indifference to Awareness to Audience Involvement.

We are a full service provider starting from researching the issue to implementing plans to get desired results to feedback generation and analysis. Our strategies cover all bases like issues advocacy, defining benchmarked goals, building influencer relations, media relations, media placements, events and promotions, partnership alignments, reaching out to key decision makers and shaping public perceptions.

The key to success in most business meetings is effective communication - where words alone are not sufficient to make a message effective.

Crisis is impartial…it hits the best of businesses, corporates, organizations and even individuals. The issues may pertain to ethics, accident, sabotage, rumor, competitor tactic, litigation, product failure, corporate issues, finances, shareholding and leadership or any minor issue that has the potential to blow-up.

The most challenging part of crisis communication management is reacting - with the right response – quickly – but at the right moment. This is because behavior always precedes communication. Non-reaction or inappropriate behavior leads to spin, not communication. In emergencies, it's the non-action and the resulting spin that cause embarrassment, humiliation, prolonged visibility, and unnecessary litigation.

At such a time when your entire reputation is at stake, your actions and your words can make or break you. At such a time you need a helping hand that can guide you out of the quagmire - an empathetic partner who is dispassionate enough to view the big picture on your behalf.
Or in short you need Grey Cell…

Our crisis communication plan takes into account all your affected stakeholders and even your publics at large who may be affected by the reverberations and repercussions of the event. We make sure that your detailed, accurate and factual story is made available to the media. We prepare and arm the spokesperson/s who are required to face media. If necessary we even initiate a dialogue with the concerned parties. We keep a check on your internal communication too and keep it updated with facts and your intentions to avoid unnecessary rumor mongering. We cover all the bases simultaneously to prevent tangential issues from rearing a head at inopportune times.

The key challenge remains accomplishing most of the strategy on as many levels as possible as quickly as possible. We act with speed and honor. We help victims return to normalcy. We make restitution promptly.
And we behave as though our mother was watching and we have to explain our decisions and actions to her over dinner tonight.

We believe internal communications is finally coming out of the shadows by demonstrating the value it brings to companies that address it at a strategic level.

Organizations need to talk to their own people – their employees – on a regular basis. Recognizing that your internal audience is as important as your external one is the first step towards improving how your company engages with the people that live your brand. At any given point of time there is so much going on in an organization that if the management does not have an open and regular communication with the employees, chances of latent resentment is very high. It is positively easier to prevent resentment than to eradicate it…

One of the most difficult things about doing business in a global world is to know what to do when it's not just business. At Grey Cell we believe in transcending the practice of mere internal communication to a more involved practice of Employee Engagement.
A well-structured and cross-functional approach to internal communications will drive cultural, behavioral and long-term change, ensure employee buy-in to business goals, encourage innovation and meet the information needs of the organization.
This way the employees become the co-owners of the progressive changes and ideas. Genuine involvement of both management and employees makes it easier to meet the organizational objectives and goals.

We devise tailor made strategies for employee participation during organizational challenges like mergers & acquisitions, restructuring and repositioning, leadership changes and labor issues. We also help clients by designing unique two-way employee communication channels that gives regular feedback and insight of employees’ concerns, making it easier for the management to address them at the earliest.

After all happy employees do make fiercely loyal ambassadors…

Corporate legal battles are never fought in a courtroom alone and the outcome rarely restricted to the case matter. Much before the case is decided in the court of law, the company may start feeling the heat of the sub judice matter on its relations with various stakeholders, on its financial health and on its general business outlook.

If a company is to survive high-profile litigation with its reputation intact, it cannot ignore the impact of media attention. Grey Cell PR is experienced in building on and advancing legal arguments to help companies win in the court of public opinion. Grey Cell’s programs help clients define litigation on their own terms for their key stakeholders including the media, employees, consumers and opinion leaders.

An in-depth understanding of the law and legal issues is critical in crafting litigation communications strategies. With our keen insight of the laws we devise strategic communication plans for stakeholders, employees, media, opinion leaders and other publics. We design messages that clarify complicated and arcane aspects of the litigation case so that the client’s image, reputation and its business plans and activities are not adversely affected by unnecessary conjectures, rumors and speculations. We also provide a platform for conducting a dialogue and for answering queries of concern from affected stakeholders and other publics.

With a team of attorneys, who draw upon their senior-level experience of managing litigation communications for some of the highest-profile cases of the day, our clients can be assured that we will partner with them to ensure that their message is heard appropriately.

Whether a defendant or a plaintiff, we ensure that the client is the winner in the court of public opinion and public perception.

“The history of PR is… a history of a battle for what reality is and how people will see and understand reality." - Stuart Ewen in PR: A Social History of Spin.

As a PR firm, Grey Cell PR recognizes that legislation and policy decisions on competition, taxation, health care, intellectual property, and other issues can impact an organization’s vitality as profoundly as decisions related to its core activities. So our consultants offer substantive support across all these areas. Our professionals understand the technical considerations behind the full breadth of laws and regulations affecting clients, and have experience in combining government policy goals with client needs.

Grey Cell public affairs specialists harbor a marked streak of ingenious willfulness when it comes to being really effective. We take on a client’s issue as a personal crusade. We thoroughly analyze the problem, plug all conceivable loopholes and deploy winning strategies before presenting a solid case to the concerned authorities or ministries or appropriate legislative group at the most opportune time. We make concerted efforts to apprise and inform all members of the ground realities and the effects of purported course of action.

An effective market entry strategy ensures optimal use of corporate resources. We draw upon our expertise in business development taken on all over India to help you examine the critical elements:

• Rationale for entry: access to market, non-intensive labour manufacturing base, supply chain management.

•  Routes-to-market: distribution channels, form of presences

•  Location: where to start in India?

• Suitability: what is the most suitable structure of entity? How about minimum investment required, tax and HR implications?

• Risks and mitigants: What are the risk factors and how could you safeguard your valuable assets?

• Implementation: What are the resources, milestones needed to achieve your goals? Where  can you find the right staff for your office?

Our strategic assessment and advice covers thorough studies of market barriers, product viability, competitive advantages, resource needs and utilization, market potential, need gaps, target sentiments, partnership opportunities and relevant regulatory policies. Based on an in-depth groundwork we devise integrated communication plans that cover the launch, media placements, product visibility, promotions and tie-ups. All in all we ensure a smooth launch in the new market for our clients.

When chartering new territories let Grey Cell be your expert trackers…

The continuing development and increasingly widespread adoption of new organizational media has prompted questions about the role and effectiveness of both traditional media and the new organization communication channels. With the explosion of the Internet, there has been a defining shift in communication paradigm.

The new forms of emerging interactive media have drastically altered the way organizations communicate with their stakeholders and other publics. From the traditional one-way periodic form it has morphed to an interactive two-way continually updating form. Which means that the content remains relevant but for a few hours, and has to be thoroughly updated at any given point. Also, to be factored in, is the fact that new technologies are enabling audience to share messages instantly and spread them like wildfire.

Grey Cell has proven expertise in helping clients successfully create and manage such wildfires on a regular basis.
Our integrated communication strategies include action plans for managing communication in digital media. We optimize the use of digital tools like websites, intranet sites, webcasts, webinars, blogs, podcasts, online advertising, online collaborations, online media placements, e-mail campaigns, online surveys and search engine tie-ups to achieve high impact results towards fulfilling client’s business and communication goals.

Our digital media expertise offers an array of services including strategic web communication management, content development and research and analysis. Grey Cell helps clients to not only keep pace with the ever-metamorphosing virtual online world but to also generate a healthy ROI.

This digital era, which emerged during the mid-1990s, has brought with it corollary questions that are being addressed in both the developing and the developed world under the catchword: “the digital divide”. India, the emerging tech giant, still has over 70% of its population residing in rural areas. The importance of good communication to these masses becomes paramount, whether for improving public service, or enhancing their livelihoods through knowledge and skills development or for any other socio-political purpose.

In business terms, the ‘look rural’ need has arisen because of high brand proliferation and high saturation levels in urban areas and due to greater awareness of brands in rural areas and the growing aspiration levels there. Rural markets, estimated at present to be around Rs 2 lakh crore per year and growing at an annual rate of 15 per cent, have immense potential for growth but companies trying to tap this potential should have a clear understanding of the characteristics of the rural population while devising their communication strategies.

And communicating with rural India is a daunting and challenging task because of impeding factors like vast geographical distances, technology constraints, wide disparity in social culture and purchasing power, high illiteracy rate and language constraints – at the last count there are 22 scheduled languages, each having a plethora of important dialects. Add to these, their deep-rooted superstitions and a natural suspicion of government and corporate game plans. Any communicator has an overwhelming task cut out.

So if you need to talk to rural India please talk to us first.
We can help you relate to your audience in a manner that is familiar and non-threatening to them.

Grey Cell PR’s rural communication experts have hands on experience and an empathetic understanding of rural issues and established open communication channels with regional influencers and decision makers. This helps us design creative, customized, region specific yet simple activities to involve the rural audience in the process of message delivery.

We have the knowledge, expertise and creativity to connect to large sections of rural audience within the stipulated time and budget.

Let Grey Cell be your connecting bridge to the heart of rural India.