This digital era, which emerged during the mid-1990s, has brought with it corollary questions that are being addressed in both the developing and the developed world under the catchword: “the digital divide”. India, the emerging tech giant, still has over 70% of its population residing in rural areas. The importance of good communication to these masses becomes paramount, whether for improving public service, or enhancing their livelihoods through knowledge and skills development or for any other socio-political purpose.

In business terms, the ‘look rural’ need has arisen because of high brand proliferation and high saturation levels in urban areas and due to greater awareness of brands in rural areas and the growing aspiration levels there. Rural markets, estimated at present to be around Rs 2 lakh crore per year and growing at an annual rate of 15 per cent, have immense potential for growth but companies trying to tap this potential should have a clear understanding of the characteristics of the rural population while devising their communication strategies.

And communicating with rural India is a daunting and challenging task because of impeding factors like vast geographical distances, technology constraints, wide disparity in social culture and purchasing power, high illiteracy rate and language constraints – at the last count there are 22 scheduled languages, each having a plethora of important dialects. Add to these, their deep-rooted superstitions and a natural suspicion of government and corporate game plans. Any communicator has an overwhelming task cut out.

So if you need to talk to rural India please talk to us first.
We can help you relate to your audience in a manner that is familiar and non-threatening to them.

Grey Cell PR’s rural communication experts have hands on experience and an empathetic understanding of rural issues and established open communication channels with regional influencers and decision makers. This helps us design creative, customized, region specific yet simple activities to involve the rural audience in the process of message delivery.

We have the knowledge, expertise and creativity to connect to large sections of rural audience within the stipulated time and budget.

Let Grey Cell be your connecting bridge to the heart of rural India.