An effective market entry strategy ensures optimal use of corporate resources. We draw upon our expertise in business development taken on all over India to help you examine the critical elements:

• Rationale for entry: access to market, non-intensive labour manufacturing base, supply chain management.

•  Routes-to-market: distribution channels, form of presences

•  Location: where to start in India?

• Suitability: what is the most suitable structure of entity? How about minimum investment required, tax and HR implications?

• Risks and mitigants: What are the risk factors and how could you safeguard your valuable assets?

• Implementation: What are the resources, milestones needed to achieve your goals? Where  can you find the right staff for your office?

Our strategic assessment and advice covers thorough studies of market barriers, product viability, competitive advantages, resource needs and utilization, market potential, need gaps, target sentiments, partnership opportunities and relevant regulatory policies. Based on an in-depth groundwork we devise integrated communication plans that cover the launch, media placements, product visibility, promotions and tie-ups. All in all we ensure a smooth launch in the new market for our clients.

When chartering new territories let Grey Cell be your expert trackers…