The World Business Council for Sustainable Development in its publication "Making Good Business Sense" uses, the following definition, "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large."

Indeed, social responsibility is an integral part of the wealth creation process - which if managed properly should enhance the competitiveness of business and maximize the value of wealth creation to society.

The crux of Corporate Social Responsibility (CSR) is that when business organizations indulge in their economic activities, neither their actions nor inactions should be detrimental to any segment of the macro-society in which the said businesses exist. A tall order indeed…considering that in this Right To Information era, NO area or activity of any business is sacrosanct or inaccessible to scrutiny.

Organizations can be held socially responsible for innumerable, real or imagined, transgressions in areas of their business (in case of hazardous industries), their business practices (manufacturing, trading, marketing, labor), their relations with stakeholders and their general environmental impact including their social activities. With so much at stake Grey Cell is equally committed to CSR on our clients’ behalf.

CSR is a process and a habit that reflects in a company’s values and principles. It is about creating shared values for a company and its publics.
We, at Grey Cell PR, ensure that this habit becomes consistent in all that the client undertakes. For this we link all key stakeholders while developing the CSR strategy so that all concerned are in agreement. We define a set of core values for our client; like Care, Innovation, Passion and Trust – as a guide. We design communication that is both credible and in-turn habit forming for the key stakeholders.

We research the client’s business and social environment for present and potential CSR issues and the reputation damaging threats that may arise. We then develop customized plans to avert those threats. In case the situation is already in a threatening mode when our help is sought, we immediately get into our crisis management mode.

We conduct a postmortem analysis too – to ascertain whether all bases have been covered and no portion of the issue has assumed a latent or dormant status.
For our clients, Grey Cell finds opportunities and implements reputation enhancing strategies, which go on to show a healthy ROI too. It pays to be a good corporate citizen…