Organizations have learnt to come together and form alliances or coalitions to tackle situations that demand the strength and safety of numbers for better and favorable outcomes.
 
But choosing a partner/s, building a beneficial relationship and conveying effective joint message/s constitutes a specialized 360°exercise.

Grey Cell experts hand hold their client when executing a coalition-building exercise. First we determine the nature of the requisite alliance – whether the need is symbiotic and the relationship needs to be mutually beneficial to all parties involved. Or whether there are extraneous issues like proposed government regulations or a crusade for better trade practices, which are best tackled with partner/s likely to be similarly affected by any particular outcome.

We then scout the best allies for our clients, design effective communication to buy the prospects in, help build a trusting relationship and develop strategic communication plans to maximize the impact of coalition.

We also take up liaising on our client’s behalf. After ascertaining the client’s need we identify the suitable groups, associations or platforms that need to be apprised of our stand. We establish suitable two-way communication channels between the client and the target group/s and then deploy engaging strategies to build up beneficial and enduring relationships.

The World Business Council for Sustainable Development in its publication "Making Good Business Sense" uses, the following definition, "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large."

Indeed, social responsibility is an integral part of the wealth creation process - which if managed properly should enhance the competitiveness of business and maximize the value of wealth creation to society.

The crux of Corporate Social Responsibility (CSR) is that when business organizations indulge in their economic activities, neither their actions nor inactions should be detrimental to any segment of the macro-society in which the said businesses exist. A tall order indeed…considering that in this Right To Information era, NO area or activity of any business is sacrosanct or inaccessible to scrutiny.

Organizations can be held socially responsible for innumerable, real or imagined, transgressions in areas of their business (in case of hazardous industries), their business practices (manufacturing, trading, marketing, labor), their relations with stakeholders and their general environmental impact including their social activities. With so much at stake Grey Cell is equally committed to CSR on our clients’ behalf.

CSR is a process and a habit that reflects in a company’s values and principles. It is about creating shared values for a company and its publics.
We, at Grey Cell PR, ensure that this habit becomes consistent in all that the client undertakes. For this we link all key stakeholders while developing the CSR strategy so that all concerned are in agreement. We define a set of core values for our client; like Care, Innovation, Passion and Trust – as a guide. We design communication that is both credible and in-turn habit forming for the key stakeholders.

We research the client’s business and social environment for present and potential CSR issues and the reputation damaging threats that may arise. We then develop customized plans to avert those threats. In case the situation is already in a threatening mode when our help is sought, we immediately get into our crisis management mode.

We conduct a postmortem analysis too – to ascertain whether all bases have been covered and no portion of the issue has assumed a latent or dormant status.
For our clients, Grey Cell finds opportunities and implements reputation enhancing strategies, which go on to show a healthy ROI too. It pays to be a good corporate citizen…

“Vox populi, vox dei” - the voice of the people is the voice of God", is an old proverb. Indeed, in these days of media hyperactivity, when nothing is secret, the popular opinion cannot be ignored. For anything to be successful, citizen support is imperative So when you need to add the strength of people’s voice to your campaign, Grey Cell knows what is to be done.

Since our inception, we’ve continued to partner with groups and campaigns to advance good issues, raise money for progressive causes, help take back draconian policies, and build activism at the grassroots level. Grey Cell PR would help you in strategic consulting, fundraising, and field organizing for good causes. We specialize in building and running face-to-face outreach operations in high-traffic public venues to build support for groups, issues, and campaigns.

Our teams and their networks are experts in swift and extensive ground mobilization. Since we keep a constant tab on the ‘socio-economic-politico’ scene in the country we can quickly identify and tap the relevant opinion leaders – to whom the policymakers also turn to.

A public education campaign, is a top-down percolation of directed communication meant to change the opinion of a target audience. Public Education Campaigns are a multi-year multi layer outreach effort taken to educate key stakeholders, including citizens, the media, policymakers, employers and social workers about the importance of a particular subject.

Whether it is an effort to change perceptions, or to create value, or simply for an upsurge of patriotism; whether the final goal of our client is altruism or a business objective, we at Grey Cell apply the same intensity to our efforts.

Grey cell designs and implements a series of sustained efforts and activities to inform the intended audience and obtain a desired course of action from them. We build up partnerships with those opinion leaders whose voice the audience is more likely to hear. We create platforms where the public can voice their concerns and get answers to their questions. We also generate relevant media support to add momentum to the movement.