Audit Services

Audits are traditionally undertaken to evaluate and measure the financial health of an organization. The same concept can be extended successfully to other aspects of an organization and individuals to compute and assess the effectivity of a set of actions or to map perceptions and opinions of stakeholders and publics.

Grey Cell offers an array of Pre & Post audit services that map and evaluate your existing position in the normal course of business or a before and after study pertaining to a major endeavor.

 
 

Media Audit

The fluid nature of market dynamics and economic forces continually affect public and media perceptions and opinions about an organization. A favorable media perception is an important component of any company’s well being because any deviations therein, can have serious implications as their news and views act as major influencers for any target market.

 

To evaluate the success of any communication program, identifying clear benchmarks at its start is a must. State of media relations tops this list. Also, understanding how your brand is regarded amongst relevant journalists is vital for any PR strategy to be successful.

We at Grey Cell PR, deliver to you in measurable terms how the media currently perceives your organization. We let you know in advance if you are going to get brickbats or bouquets from the media. A detailed customized communications plan can be then be set to operate upon your clients, employees and desired media.


Political Audit

How the government, lawmakers and law-enforcers perceive a business can be the single vital ingredient responsible for its success or failure. It is especially so for those enterprises -

Where government is also their current / potential customer or
Where the nature of business demands day-to-day dealings with authorities or
Where strong government relations form the cornerstone of commercial success.
 
Our Political Audit programs assess the client’s perceived image in the relevant echelons of power and draw out its associated impact on business results. The audit mechanism brings out key insights about the authorities’ views on significant issues. These in turn serve to direct the client regarding the stand to opt for successful dealings with the government.

 

Social Audit

In an increasingly complex world with increasingly powerful organizations it seems inevitable that society – or groups in society – would become anxious about whether these organizations actually match power with responsibility. This is the function of accountability – to require individuals and organizations to present an account of those actions for which society holds them responsible.

Every organization needs to systematically practice a regular process of social audit – and we at Grey Cell design this deeply essential element for any well functioning organization.

Our social audit mechanism also brings out dormant concerns and latent issues that people may be harboring. Forewarned, our client can then take appropriate measures to tackle such issues much before they might assume alarming forms.

 
  Audit Services
   - Media Audit
   - Political Audit
   - Social Audit
  Coordinated Advocacy
  Strategic Communications
  Political Campaign & Event Mgt.
  Profile Raising Campaigns
  Regulatory Advices
  Policy Audit & Analysis
  Strategic Relationship Management
  Trade Ass. Secretariat Service
 
 
 

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