Social and Cause communications has become a game changer for public relations.
It forces the public relations people to come out from behind the curtain. No longer can we be the "unnamed source" who talks "on background."

We are now in a world where the traditional news cycle has been replaced by a constant flow of breaking news and immediate commentary. We must start to monitor conversations well before we even wish to enter them in order to find where people are talking, listen to what they are talking about, identify the new influencers, and understand their point of view.

And then, when we have done this, we join the conversations where they are occurring. This helps us build credibility and trust among those who are already engaged in the issues of importance to us and to those of our clients for whom pecuniary issues are not the only ones that need PR support - for whom it’s not always about bottom lines and ROIs.

Projects aimed for the larger good of the society, undertaken by non-profit organizations, governmental agencies or even corporates, also benefit from PR support. The final objectives here may range from a goal to eradicate a deep-rooted evil, wipe a stigma, fight and prevent a disease, put a stop to hazardous behaviours, promote healthy social practices to a goal to make a healthy social investment.

When either of these are your objectives there is a need for buzz…

There is a need to create awareness. There is a need to procure strategic and tactical support. There is a need to reach out to sponsors and donors and build up enduring relationships.
Often there is also an urgent need to change public perception and attitude, break myths and shatter misconceptions and organize grass-root education.

Then of course there is the insurmountable need to catch the ears of the lawmakers and powers-that-be for appropriate policy changes and amendments in laws.

And the least likely of your expected needs but the most important one before tackling all the above is managing the image and building the reputation for the project and for those at the helm of the affairs.

When all this is your need, Grey Cell PR is your partner to be…

We give you the cutting edge, in terms of building communities and starting conversations - as opposed to the traditional one-way dialogue. We bring in the extra humane touch.

This one's our way of giving back to the society that has given us so much…