Subhajit Chakraboraty
Head, Eastern India
Grey Cell Public Relations

Subhajit’s contribution to Grey Cell is immense. He has been instrumental in the firm’s successful foray in eastern India when he single-handedly took on the task of starting the Kolkata operations. By the sheer force of his perseverance and an outstanding ability to lead, he has ensured that today Grey Cell is a name to reckon with in the eastern region of India. And all this has been achieved in less than two years’ time.

With a dozen and more years of experience in corporate communication and public relations, Subhajit has worked for varied industry verticals. His expertise lies in organizing and implementing PR campaigns and promotions, Strategy formulation on visibility, Brand growth & Market share and Analyzing market trends & competitors’ activities. Amongst his repertoire of success stories are names like Fujitsu, E-rev-Max, Alcatel-Lucent, COAI (Cellular Operators' Association In India), Radico Khaitan, Educomp, KLH and Jai Balaji Steels Ltd. He has extensive experience in developing structured course modules and academic projects for management training institutes. He also conducts corporate training programs in areas like Effective Sales And Marketing, Advertising and Corporate Communications.

Subhajit brings creativity to his work with his background in television industry where he has done concept content and storyboarding for a number of television fictions and non-fictions. A trained tabla player, he is an MA in English Literature and a postgraduate in Public Relations & Advertising. His interests lie in extensive reading, creative writing, dramatics, films, Indian classical and semi-classical music, debating and quizzing.

A soccer freak and himself a sportsperson and team player, he values teamwork over anything else.

Subhajit can be contacted at +91-33-40076358 or at subhajit@greycellpr.com


AMITA ARORA
Branch Head
New DelhiI

In her seven years in the PR industry, Amita has amassed an in-depth understanding of all major PR practices, core areas and strategic services. Her extensive experience in client servicing, media relations and non-media PR activities make her a truly versatile PR professional.

Currently heading Grey Cell’s Delhi branch, Amita possesses a strategic insight and astute knowledge of media and audiences from across the country. She has been deeply involved with path-breaking strategic decisions related to concept development, awareness and brand promotion for corporates in various spheres and industry sectors like cement, home appliances, telecom and wireless technology, consumer electronics, home furnishing, apparels, beauty industry, education, human resource services, research and marketing services, etc. Her repertoire of work covering a plethora of brands ranging from corporates to lifestyle ones has, over the years, required her intense involvement in media relations. As a result she enjoys and brings to Grey Cell too, the benefit of excellent media relations in most of the major and sub-metros of the country

Amita has been a pioneer in creating innovative concepts in brand building and non-media PR activities like corporate and institutional tie-ups.

With fine leadership skills and a cheerful disposition, Amita is a great motivator.

Amita’s special interests lie in social issues, consumer issues, economy and environment. She likes traveling, reading fiction and non-fiction, writing, painting on canvas and glass and listening to music.