Once a product is developed, an effective product launch becomes the critical step to its success. But prior to the launch event itself, the Product Launch Process must address all the steps necessary to start volume production, plan and execute marketing activities, develop needed documentation, train sales and support personnel (internal and external), fill channels, and preparation to install and support the product.

For this very same reason when we take on a product launch for a client we insist on being involved much before the actual launch event. This gives us ample time to study and analyze the target market and develop an effective communication strategy.

Our total communication solution for a product launch is divided into three phases:

  Pre-launch activities: these may include creating hype, generating curiosity, forming
   collaborations, finding spokespersons and planning the launch event
  Launch activities: Organizing the actual launch event - whether a soft launch or hard launch - or
   a series of events at multiple locations, media placements and product visibility
  Post-launch activities: media tracking, follow up strategies and reactions

Availing Grey Cell’s services results in an ideal product launch process that results in faster time-to-market and time-to-profit. Activities are flawlessly planned, coordinated and tightly integrated. System data requirements are primed and understood, and systems may be better integrated. The result is enhanced production ramp-up, effective marketing, a sales force prepared to begin selling the new product, and a service and support group suitably geared to service and support the new product. All of which lead to greater customer acceptance and superior customer satisfaction.