It’s not enough to wish for good publicity, or to hope that it will draw sufficient attention to your service, product or issue. The third party endorsement of editorial coverage by major media outlets provides the credibility that can take you to the next level.

That’s our purpose: to provide you with winning creative media publicity ideas, and then implement those ideas with effective media coverage through press conferences targeting select media vehicles – vehicles that are perceived as convincing and credible by your most important publics.

When the news or announcement is big, time is of essence and in short supply, target audience to be covered is wide and the matter is of immediate interest to a large number of media vehicles or to a variety of media, we organize a Press Conference for the client. At times it may also be called to issue clarifications or to bring a bigger picture into perspective. At a press conference client’s spokesperson/s directly address the members of the press. The story is thus broken ‘straight from the horse’s mouth’.

We organize such conferences when the matter at hand demands it. We are also adept at refusing a client’s unreasonable request for the same if the situation does not warrant it. Of course there is always logic and reasoning to support our refusal. It also means retaining the effectiveness of the communication strategy and preventing the client’s name from becoming tiresome to media ears.

When we organize a press conference we make sure that it has significant attendance from members of press, electronic and digital media. Grey Cell takes care of both macro and micro issues of a conference to ensure its success.

A media release is the most essential tool in the kitty of a publicity-professional when media is to be courted. It is the touch-point from where the media action takes off.

Grey Cell media experts specialize in drafting releases that connects the client’s need and the target media’s needs. For example if an entertainment group announces its intention of producing 5 big-budget motion pictures in the coming two years – the mainstream media will be more interested in the genre, cast, crew, location, timing etc.; while the same news for financial media will mean quantum of investments, expected returns, people behind it, what changes or effects this might entail for the entire film industry. In this case the media release going out to the two different media genres have to be radically different to catch their interest and get the client editorial space or news bytes.

Media monitoring is a two-pronged tool in the hands of a business’ information system. On one hand it is an effective tool to measure the effectiveness of your own PR campaign. And on the other it keeps you in the loop about what is happening at your competitors, your industrial segment, about emerging trends and helps predict changes in your business’ specific environment for preparations for the future.

With media explosion it has become increasingly difficult for enterprises to track and benchmark media exposure. Getting an accurate picture of the effectiveness of PR campaigns requires continuous monitoring of an ever-greater number of sources and vehicles.

But in a competitive world monitoring media coverage is a critical exercise. To remain competitive, enterprises must be certain that their campaigns are providing maximum value and impact. And for benchmarking campaigns comprehensive information is required. Managing corporate reputation also depends on an acute awareness of how the enterprise is being covered in media, blogs and message boards around the world.

To take on these media monitoring challenges efficiently and easily and for accurate results, enterprises can turn to Grey Cell PR products.

A piece of small information missed just might mean a huge opportunity missed. Therefore, as an extension of the client's information system Grey Cell becomes your eyes and ears...

We offer media monitoring service as a singular specialized service or as part of a larger PR service bouquet.

Spokesperson training for appearances before media is a core foundation stone for a successful communication campaign. Media interviews can be intimidating, and you need to make sure your spokesperson stays on message and avoids all expected and unforeseen negative pitfalls. It’s vital to hold on to your calm when facing a barrage from media. Being in spotlight alone is enough to ruffle the uninitiated.

Grey Cell PR will tailor spokesperson PR training so you feel comfortable and prepared in any media situation by helping you prepare answers to tough questions, simulating media interviews and practicing interview etiquette.

With Grey Cell you can be sure that you have covered all the bases even before a single question is pitched at you. We prepare you extensively regarding the expected questions, the appropriate manner of conducting yourself in front of media, the choice of words, language and tone of communication befitting the occasion. Poor showing in front of media can cause irreparable damage to the image.

It pays to prepare before appearing in front of media. And those who don’t - pay through their nose!!